Metallica have never been shy of introducing ideas to their image. Now they’re introducing an exclusive vinyl club. Their Vinyl Club subscription will be available to
members of Metallica’s Fifth member fan club. The subscription will feature rare cuts, demos, live music and alternative mixes never before released on vinyl. Each of the subscriptions will include a personalised membership card and four seven-inch records shipped throughout the year.
You can join the Metallica Vinyl Club now, membership sign-ups are open through to Tuesday 31st March then they won’t be open till 2021.
Metallica said “We’re excited to kick off this new endeavor, and whether you get the subscription for yourself or a friend (makes a great gift!), we hope you have a blast collecting some good-old-school vinyl!”
Lars Urlich spoke to the author of “Why Vinyl Matters: A Manifesto From Musicians And Fans” author Jennifer Otter Bickerdike about the love of a vinyl release
“It’s the ritual element of it. It’s running your finger down the side to try to open the plastic wrap, and usually cutting that part under your nail. Then pulling it out, and seeing if there’s an inner sleeve, and hoping for a gatefold. Nowadays, you just walk over to your computer, you click three times, and you have 140,000 songs at your fingertips. It was just a different kind of thing — and it still is.
“I still have all of my old records. I still occasionally take them out. I would be lying to you if I said there was no nostalgic undertone to the whole thing. It’s just nice to be able to sit down and listen to music for no other reason than to sit down and listen to music. When you’re in your car, music is an afterthought. You put some music on when you’re cooking in the kitchen, or when you’re sitting on an airplane and staring out the window, bored. It’s a background function to some other activity. You used to put a record on for no other reason than to sit down and completely immerse yourself in the music, the lyric sheet and the pictures; sit there and dream your life away. It was pretty cool.
“For every fad, there are a significant number of people who run in the opposite direction. So, for everything that is popular, there are people who seek out alternative ways to the mainstream. That’s the nature of pop culture, that is the nature of human beings and humanity in general. Now that most people experience music through compressed MP3s — in subways, in airplanes — I think there are a lot of people who seek out alternative ways just because.
“So vinyl’s resurgence is, in part, the anti-MP3. I think people are looking for better sound quality, looking for a more physical relationship to music, and probably a more one-on-one relationship with music rather than it being just a background element. I am not knocking it; I am just saying an increasing amount of people seem to want to experience music in a way that has a different depth.
“I do think there are a fair few people who enjoy the contrary elements of going to the store, buying the physical record, and dealing with the sleeves. Listening to vinyl is an experience that often has a social interaction attached to it. But more so than anything else, it involves a non-mobile, stationary requirement in the fact that you are not in a motor vehicle, you are not in an airplane, you are not in a subway. It’s an experience that requires more effort from you. It demands more attention.”